WELCOME to the Heritage & Slow TourismLAB.
The LAB is a non-for-profit initiative for experts – academics, professionals and business owners – as well as other individuals involved in, related to or with a specific interest in fields connected to heritage and tourism. The LAB, an HTHIC spin-off, explores the varying meanings and practices of Slow. read more >
EARTH MARKETS, SUSTAINABILITY AND SLOW TOURISM was the theme of the 5th LAB meeting which took place on 7 April.
Sustainability-focused events and festivals have become increasingly relevant for tourism professionals and scholars. Guided by Slow Food’s three interconnected principles, Earth Markets define quality as “good, clean and fair” food.
The first Earth Market opened in Montevarchi in Tuscany in 2006. Currently, there are 75 Earth Markets in 28 countries.
On 7 April we discussed Burçin Kalabay Hatipoğlu and Kıvanç İnelmen’s research which suggests that Earth Markets contribute to the conservation of biodiversity and economic and social sustainability by supporting small farmers, building communities, fostering social justice, and preserving cultural heritage.
We discussed the Earth Markets within the Sustainable Development Goals framework and their potential for tourism.
Most valuable was the experience the Earth Market organisers from Latvia and Italy – Astride Rozite, Guntars Rozitis and Walter Orsi – shared. Elena Sandrone, coordinator Earth Markets project at Slow Food, joined us to answer the many questions the curious participants had.
The LAB meeting was part of the Terra Madre Salone del Gusto 2020-2021 programme. read more >
[Posted 9 April 2021. Image Straupe Earth Market above by Renars Koris]
IS IT POSSIBLE to apply Slow as a national brand? What would it take? Or is Slow applicable to cities, regions and tourism products only?
Dr Zanda Serdane, a lecturer at the Christ Church Business School, Canterbury Christ Church University, visited the LAB on 3 February 2021 to present her research into Latvia. The differences in approach between Latvia and the case of, for example, “Morges Région Slow Tourisme”, presented in December of last year, was striking and participants learned a lot from comparing these and other cases.
And did you know ‘slowness’ is one of the seven values of pilgrimage? James Simpson, project manager for St. Olav Waterway in Finland, spoke about “pilgrimage and long-distance hiking trails – the original slow tourism”, gave us an update of the development of this great tourism experience and his ambitions for the near future.
[Posted 3 February 2021]
JOIN our community. If you share your contact information you’ll be added to a mailing list and receive details about upcoming meetings in our virtual Heritage & Slow TourismLAB.
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Contact us if you have research results or valuable experience to share or think your project could benefit from feedback.
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The Heritage & Slow TourismLAB is brought to you by HTHIC | Elgin & Co.
They gratefully acknowledge the financial support of
DutchCulture | Centre for international cooperation
and the collaboration with
Dutch National Committee of ICOMOS | International Council on Monuments and Sites.
“Travel to Yourself”
Webinar on modern pilgrimage
Those who understand Finnish, might want to attend Business Finland’s webinar “Matka Itseen – Webinaari Modernista Pyhiinvaelluksesta”. Karin Elgin-Nijhuis will be contributing to this webinar and speak about Slow Travel and the LAB. The webinar will take place online on 7 May. read more >
[Posted 9 April 2021]
Slow Art Day 2021
On Saturday 10 April more than 100 venues will be hosting Slow Art Day events. Slow Art Day is a global event with a simple mission: help more people discover for themselves the joy of looking at and loving art. read more >
[Posted 7 April 2021]
UNWTO reported on 28 January 2021 that “Experts foresee growing demand for open-air and nature-based tourism activities, with domestic tourism and ‘slow travel’ experiences gaining increasing interest.” read more >
[Posted 11 February 2021]
European Tourism Manifesto
European Tourism Manifesto, an alliance of more than 60 European public and private organisations, published its final paper on 9 February.
The title of the paper is “Call for action: Accelerate social and economic recovery by investing in Sustainable Tourism Development”. It offers “a non-exhaustive list of concrete investment proposals and reforms in Travel and Tourism, that would contribute to making EU countries’ economies more resilient”.
The investments are “grouped according to the EU flagship initiatives listed in the European Commission’s Guidance to Member States on Recovery and Resilience Plans and can be integrated in the national recovery plans”.
Slow Tourism is a recurring theme in this paper. read more >
[Posted 11 February 2021]
SLOW DESTINATIONS was the theme of the third LAB meeting on 9 December 2020. The LAB meeting included two interesting cases: a Cittaslow certified municipality in the Netherlands and a “Slow Tourisme” region in Switzerland that offers “Slow Travel, Slow Sleep, Slow Food, Slow Wine, Slow City”.
Interested partes from 24 nationalities listened to Joerie Minses and Michelle Hillebrand of the Dutch Cittaslow Alphen-Chaam, and to Véronique Hermanjat of the Swiss region Morges.
Questions raised include: How to be/become Slow as a municipality? Why “Slow” and not only “sustainable”? To be or not to be: a Slow Tourism destination, a Slow Destination, a Slow Food Travel Destination and/or a Cittaslow?
[Posted 11 December 2020]
GLOBAL RESULT” – words of Michele Rumiz that summarise well our LAB meeting about Slow Food Travel of 21 October.
Eckart Mandler illustrated how local communities can indeed use their own gastronomic heritage as an engine for sustainable tourism and economic development. Participants were impressed by the success achieved in Carinthia and the thoughtful and holistic approach to destination marketing.
Burcin Kalabay Hatipoglu moderated the Q&A session with participants: “A great session. Key challenges that were addressed: local leadership; developing an integrated approach to tourism development based on the Slow Food philosophy; financing the development phase; involving stakeholders; impact assessment.
[Posted 24 October 2020]
WITH THE OCTOBER LAB meeting we contributed to the Terra Madre Salone del Gusto 2020-2021 programme. We were truly honoured to be invited. Terra Madre is the most important international Slow Food event dedicated to good, clean and fair food. The LAB meeting focused on Slow Food Travel. read more >
[Posted 22 October 2020]
WE ARE LOOKING BACK on a most interesting September meeting in LAB. Speakers Sara Mair Bellshaw (Slow Adventure) and Celia Bull (Selkie Explorers) generously shared their insights into what are “Critical Success Factors for the Slow Adventure Organisation and Businesses”.
Participants learned about Sara Mair Bellshaw’s approach to engaging destinations, attracting and retaining ambassadors and ensuring the continuity of the successful Slow Adventure project.
Both speakers addressed the importance of partnerships, community, trust, well-being, empathy, “reading the customer” and creating immersive experiences. A summary of this meeting will be available for those who participated in this LAB.
[Posted 3 September 2020]